Privacy Policy

We may collect:

• Contact information, including your name, email address, telephone number, city, and mailing information.
• Ticket and transaction information, including the event, ticket type, order number, purchase date, and purchase history.
• Participation-waiver information, including date of birth, emergency-contact information, signatures, and parent or legal guardian information when applicable.
• Communication and marketing preferences, including Early Bird, email, and SMS selections.
• Information you voluntarily provide when contacting us, requesting assistance, or submitting a form.
• Website and technical information, including IP address, browser type, device information, referring pages, website activity, cookies, analytics information, and advertising-attribution data.

Payments may be processed by third-party payment providers. McAllen Horror Nights does not directly store complete payment-card numbers unless specifically disclosed during checkout.

We may use collected information to:

• Process, confirm, and manage ticket purchases.
• Administer participation waivers.
• Provide Early Bird access and ticket-release announcements.
• Send event reminders, schedule changes, safety notices, and operational updates.
• Respond to questions and provide customer support.
• Respond to accessibility and accommodation requests.
• Maintain event safety and security.
• Prevent fraud, misuse, and unauthorized transactions.
• Analyze website activity and advertising performance.
• Send promotional communications when consent has been provided.
• Maintain required business, accounting, safety, and legal records.

If you choose to receive promotional emails or text messages, McAllen Horror Nights may send information about ticket releases, special offers, discounts, event reminders, attraction updates, and future events.

Consent to receive promotional messages is not a condition of purchase. Message frequency varies. Message and data rates may apply.

Reply STOP to unsubscribe from text messages or HELP for assistance. Marketing emails include an unsubscribe option.

We do not sell or share SMS consent information with third parties for their independent marketing purposes. We may provide information to service providers that help us deliver communications on our behalf.

We may share information with trusted service providers that support our website and event operations, including:

• Ticketing and payment processors.
• Website-hosting and security providers.
• Customer-relationship-management platforms.
• Email and SMS service providers.
• Analytics and advertising platforms.
• Professional advisers and insurers.
• Emergency responders when reasonably necessary.
• Government authorities when disclosure is legally required.

These providers may use information only to perform services on our behalf, subject to their agreements and applicable law.

We may also disclose information in connection with a business transaction, legal claim, safety investigation, or other situation where disclosure is permitted or required by law.

We retain information only for as long as reasonably necessary to process tickets, administer waivers, maintain event and safety records, provide customer service, resolve disputes, prevent fraud, and satisfy business and legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

Depending on applicable law, you may request access to, correction of, or deletion of certain personal information associated with you.

You may opt out of promotional emails by selecting the unsubscribe link included in the message. You may opt out of promotional text messages by replying STOP.

To submit a privacy request, email info@RGVHorror.com. We may need to verify your identity before completing a request.

RGVHorror.com may use cookies, analytics services, Meta Pixel, and similar technologies to:

• Operate and improve the website.
• Understand website activity.
• Measure advertising performance.
• Attribute ticket purchases or registrations to marketing campaigns.
• Build advertising and remarketing audiences.
• Present relevant advertising.

You may be able to limit or block cookies through your browser settings. Disabling cookies may affect certain website functions.

Our use of tracking tools may change as services are added or removed. This Privacy Policy may be updated when our tracking practices materially change.

Our promotional signup forms are not intended for children under 13.

Guests under 18 may be required to have a parent or legal guardian complete applicable ticketing and participation-waiver requirements. Information connected to a minor's waiver may be retained for event-safety and legal-record purposes.

We use reasonable administrative, technical, and operational safeguards designed to protect collected information. However, no online service or data-storage system can be guaranteed to be completely secure.

We may update this Privacy Policy when our website practices, services, vendors, or legal obligations change. The updated date will appear on this page.

For privacy questions or requests, contact: